SARATOGA SPRINGS, N.Y., USA – Death Wish Coffee Co., the number one selling Fair Trade and Organic coffee in the United States, has launched its first coffee specially crafted for iced coffee consumption: Ice Breaker. Available for a limited time this summer, it’s a roast that starts hot and serves cold, without ever watering down the full flavor of the brand’s signature Fair Trade and Organic beans.
Ice Breaker is a Medium Roast blend distinct from the brand’s other roasts. Crafted with Peruvian and Guatemalan Arabica and Indian Cherry Robusta beans, it’s designed to be smooth with a subtle sweetness and moderate brightness when cold.
With Ice Breaker, as temperatures heat up, it’s easier than ever to get an icedcoffee fix – simply brew hot using your preferred method, add ice to a temperature safe glass, then pour over ice and enjoy.
Seventy-three percent of Gen Z consumers drink iced coffee weekly and 80% of consumption is at home, according to Beverage Segmentation 2021 and Kantar Millward Brown. “Meeting consumers where it matters, Death Wish Coffee’s Ice Breaker blend offers the bold, delicious taste consumers have come to expect from the brand” says the company.
“At Death Wish Coffee, we’re on a mission to offer a rich, premium at-home coffee experience, no matter the temperature,” noted Tom Ennis, President and CEO at Death Wish Coffee. “Our commitment to continuous innovation has resulted in the ultimate blend for iced coffee lovers. As cold coffee sales continue to boom, consumers deserve a smooth, never bitter – and most importantly, never watered down – coffee experience.”
Ice Breaker is available for purchase now on www.deathwishcoffee.com and in Meijer and Sprouts Farmers Market stores.
For more information about Death Wish Coffee Co., visit http://www.deathwishcoffee.com.
