HCM CITY, Vietnam — The Vietnam Coffee and Cocoa Association (VICOFA) will celebrate the first Vietnam Coffee Day, December 10, at the Youth Cultural House in Ho Chi Minh City.
A seminar on the future of the coffee industry would be organised on the sidelines of the event and the announcement of the list of prestigious coffee producing and processing enterprises would be made, he said.
The association will also organise the 2016 coffee advertisement and coffee enjoying cultural festival at the same venue, the Youth Cultural House, from December 9 to 11 to promote coffee consumption in the domestic market and introduce Vietnam’s coffee products to foreigners, he said.
Vietnam expects to earn US$3.7 billion from coffee exports this year, a year-on-year increase of $300 million, he said.
Asia’s biggest producer accounts for 15 per cent of the world’s exports and is the second largest exporter after only Brazil.
The coffee industry has carried out a restructuring programme to improve its competitiveness by raising productivity, quality and value.
Under the programme, the country will keep the area under coffee at 600,000ha and focus on planting new trees with higher productivity and quality, Tự said.
The industry will work to increase the export of processed coffee to achieve revenues of $5-6 billion by 2030, he said.
Đỗ Hà Nam, the association’s deputy chairman, said Asia and Africa are promising markets for Vietnamese coffee and exporters are targeting these markets.
China for instance has high demand for coffee and many Vietnamese companies like Trung Nguyên and Vinacafe have achieved great success in the market, he said.
In response to the growing trend of sustainable coffee consumption in the global market, the sector has reformed to produce more sustainably, he said.
