BUENOS AIRES, Argentina – In its constant search for innovative proposals, DIA Argentina has added Cápsulas de Café to its own-brand portfolio. Some are of Italian origin and are compatible with Nespresso machines and others with Dolce Gusto machines. Both at the best price on the market and available at all local shops and DIA online.
DIA is thus making inroads into the world of coffee capsules, a fast-growing segment. In the last year, consumption of this product increased by around 57% in units in the modern Argentinian channel*. And it is worth noting that in the Hot Sale 2021 it was one of the best-selling categories, ranking in the top 20**.
DIA is getting closer to its customers, bringing alternatives from Italy to suit all tastes: DIA’s Intenso and Supremo coffee capsules come in 10-count packs and are compatible with Nespresso. Meanwhile, the Dolce Gusto compatible capsules are available in the Café con Leche and Cappuccino varieties and come in 16-countpacks.
“We are focusing our efforts on improving the assortment of our DIA brand. Providing excellent value-for-money products such as coffee capsules enables us to remain part of our customers’ routine. Whether they decide to start the day with a good coffee or take a break from the cold with a stronger one, they have an option for every occasion”, commented the product managers of the category at DIA Argentina.
* DIA calculations based on data reported by Nielsen through the Scantrack service (YTD: Jan-May ’21), for the Argentina market. (Copyright © 2021 Nielsen Consumer LLC.)
** Source: Nielsen Scantrack TOTALACV – Turnover – Supermarkets ONLINE Channel – Argentina (Copyright © 2021 Nielsen Consumer LLC.)
