BOSTON, USA — If there’s one day that begs for a little extra espresso, it’s New Year’s Eve: on Dec. 31, Dunkin’ teams up with Sabrina Carpenter, the Grammy-nominated global superstar behind this year’s chart-topping hit “Espresso,” to introduce “Sabrina’s Brown Sugar Shakin’ Espresso”—a limited-time, handcrafted iced beverage combining Dunkin’s bold espresso, brown sugar notes, and oatmilk, shaken to perfection.
The result is a frothy, subtly sweet sip ready to kick off 2025 in style. The launch is celebrated through Dunkin’s playful new ad campaign, Shake That Ess’, starring the espresso expert and bringing Sabrina’s burst of personality and trademark humor into the Dunkin’ cinematic universe.
But that’s not all shaking up at Dunkin’. Also arriving Dec. 31 is a new $5 Meal Deal featuring two tasty Wake-Up Wrap sandwiches and a medium hot coffee (14 oz.) or iced coffee (24 oz.), plus craveworthy items with a sophisticated chocolate twist, like the Lava Cake Signature Latte, Lava Cake Coffee, and the decadent Chocolate Whoopie Pie Specialty Donut. With Dunkin’s winter menu, there’s something to satisfy every craving as soon as it hits restaurants nationwide on December 31.
Now Debuting: Shake That Ess’
This isn’t just any shaken espresso – it’s Sabrina Carpenter’s Brown Sugar Shakin’ Espresso at Dunkin’. Freshly hand-shaken behind the counter in a dedicated espresso shaker, the drink brings bold espresso, creamy oatmilk and brown sugar notes in a smooth, frothy sip, ready to energize guests’ daily routine in the new year.
To celebrate, Dunkin’ is debuting its ad campaign, Shake That Ess’, capturing the same fearless energy that took Sabrina Carpenter’s smash hit “Espresso” to the top of the charts this year. Created in partnership with Artists Equity, Ben Affleck’s and Matt Damon’s company, and directed by Dave Meyers, the ad unfolds at a vibrant launch party for Sabrina’s Brown Sugar Shakin’ Espresso. There, Sabrina surveys a lively room filled with an eccentric cast of characters—all enthusiastically shaking their ess’. As the catchy beat of “Espresso” plays in the background, the contagious act of shaking their drinks mirrors the real-life craftsmanship behind the frothy perfection of Sabrina’s Brown Sugar Shakin’ Espresso.
True to her reputation as a trendsetter, Sabrina brings her flair to the party, reacting with charm to the amusing antics of her fellow partygoers. The cheeky spot nods to both the star’s signature boldness and the brand’s playful sense of humor. Together, there’s no better match than Dunkin’ and Sabrina – a collaboration that’s as fun and dynamic as the drink itself. Fans can stay tuned for more footage rolling out on Dunkin’s social channels in the weeks ahead.
“When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests’ everyday coffee order,” said Jill McVicar Nelson, Chief Marketing Officer at Dunkin’.
“Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side — exactly what Dunkin’ is all about.”
