PLANO, Texas, U.S. — Epsilon, an Alliance Data company, has signed a new multiyear agreement with Dunkin’ Brands (Nasdaq: DNKN), the parent company of Dunkin’ and Baskin-Robbins. Epsilon will continue to provide loyalty marketing technology and related services in support of Dunkin’s popular DD Perks® customer loyalty program.
Additionally, in 2019 Epsilon will also provide email marketing technology and services to Dunkin’ for communication with its customers.
Founded in 1950, Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories, with more than 9,200 locations across the U.S. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running.
The brand is known for keeping busy, on-the-go people running with its range of hot and iced coffees, espresso-based beverages, teas, breakfast sandwiches and baked goods.
Epsilon has provided the technology for Dunkin’s successful customer loyalty program, DD Perks, since its launch in 2013, which has grown to over 9 million members in the US. Under the terms of the renewal agreement, Epsilon will leverage its industry-leading Agility Loyalty® platform to support the DD Perks program with enhanced capabilities, also integrating with digital messaging platform Agility Harmony®.
Members of the DD Perks program will receive highly personalized direct mail, email, mobile notifications and other messaging in real-time with information about relevant benefits and offers.
Additionally, Epsilon will now seamlessly integrate technology with Dunkin’s new cloud-based point-of-sale system and DD Perks On-the-Go Mobile ordering, allowing for more one-to-one communications.
“Integrated and omni-channel communications are the foundation of our customer engagement strategy, where we aim to build personalized relationships with our loyal customers by interacting at the moments that matter,” said Stephanie Meltzer-Paul, Vice President, Digital and Loyalty at Dunkin’.
“Epsilon’s platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin’ experience and further growing our business.”
“Thanks to a strong partnership and our best-in-class technology platform, we’ve spent the last four years supporting Dunkin’ Brands as a leading ‘on-the-go’ offering with a loyal customer base,” said Bryan Kennedy, chief executive officer at Epsilon/Conversant.
“The strong integration of Epsilon’s loyalty and email marketing solutions, paired with Dunkin’s focus on individualized customer engagement, has allowed for a sophisticated, all-encompassing and real-time customer program which will continue to improve and evolve.”
