GRANTS PASS, Ore., USA – Dutch Bros and its customers came together on Friday, May 17, for the 18th annual Drink One for Dane to support the Muscular Dystrophy Association (MDA) and its mission to end Amyotrophic Lateral Sclerosis (ALS). We’re stoked to share that the Dutch Bros Foundation has donated $2.5 million to the MDA.
“Drink One for Dane is an incredible example of how purpose-driven brands can make a tangible impact on the mission of Muscular Dystrophy Association to end ALS.
The enthusiastic support of Dutch Bros’ customers and crews, gives our community hope and determination.
This donation of $2.5 million speaks directly to the power of this generous community.
Together, we are raising funds to propel research and care forward, and also raising awareness to bring more people into the fight for a future free from ALS,” said Morgan Roth, chief marketing officer, Muscular Dystrophy Association.
Dutch Bros was founded by brothers, Dane and Travis Boersma. Dane passed away from ALS in 2009.
Dutch Bros and the Boersma family started Drink One for Dane after his diagnosis as a way to bring awareness to ALS and help further research to find a cause and cure.
“Drink One for Dane wouldn’t be possible without the overwhelming support from our customers every year,” said Christine Barone, chief executive officer.
“We’re honored to make a difference in supporting all of the work the Muscular Dystrophy Association does and continues to do.”
