PHOENIX, AZ, U.S. – Mobivity Holdings Corp., the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, is pleased to announce that Dutch Bros Coffee — the country’s largest, privately held, drive-through coffee chain — has selected SmartMessenger as their enterprise mobile marketing solution.
Dutch Bros will use Mobivity’s SmartMessenger technology to manage local and national SMS marketing programs for all their more than 275 locations.
Since 2010, several Dutch Bros franchisees have been using Mobivity’s SMS technology to successfully engage with their customers at a local level.
It was based on this success that Mobivity was invited to present an enterprise license opportunity to introduce their next generation SmartMessenger technology.
The Dutch Bros executive team was impressed by the personalization and data capabilities of SmartMessenger over basic SMS solutions.
For Dutch Bros, measurement is key. SmartMessenger not only accurately measures opt-ins, but it also provides rich redemption data, including geolocation and offer effectiveness.
The branded offers provide a better experience for Dutch Bros customers and the built-in fraud protection of single-use coupons helps protect the franchisee.
Add to that the ability for Dutch Bros Marketing to centrally manage national, regional, and local offers, and the decision to select Mobivity was an easy choice.
“We’re excited to team with Mobivity, they will allow us to connect with our fans and give them the best service,” said Travis Boersma, President and Co-Founder Dutch Bros Coffee. “The ability the technology provides to gather data and make better decisions for the company and our customers is of tremendous value.”
Mobivity clients that have implemented SmartMessenger have seen remarkable success. Franchises see measurable increases in both same store incremental revenue and traffic. In one case, with subscribed customers, a QSR brand saw an incremental revenue increase of 100% and traffic increase of 114%.
“We are thrilled to be expanding our relationship with Dutch Bros and helping them expand their mobile marketing capabilities nationwide,” says Dennis Becker, CEO at Mobivity.
“Dutch Bros has a passionate, loyal customer base. We want to help them build their connection with the Dutch Mafia in a more personal, and measurable way.”
Dutch Bros Coffee have begun tailoring their opt-in offers. Each location will have specific opt-in offer. Keep an eye open both in-store and on social media for more details.
