DUBAI – The World of Coffee trade show, held in Dubai from February 11 to 13, once again confirmed the enormous potential of the Middle East as a rapidly growing market. The event saw an extraordinary turnout, with a strong presence of both new and established industry professionals, reinforcing the region’s status as a key opportunity for international expansion.
Not only Arab countries but also regions such as India, Nepal, and the Maldives captured the attention of exhibitors and visitors alike, all drawn by a deep curiosity and a high level of professional expertise.
DVG DE VECCHI at World of Coffee Dubai
Among the most appreciated innovations, the Techup tool generated particular enthusiasm. Designed to calibrate coffee machines and optimize extraction, this device received highly positive feedback from industry professionals, motivating DVG DE VECCHI to continue their path of innovation. Their ongoing research into increasingly effective solutions aligns with the growing demand from coffee enthusiasts for a perfect cup extraction.
In line with market trends, the event also reaffirmed the importance of Italian brands in the sector, with strong appreciation for Made in Italy. The quality and reliability of Italian coffee machines remain distinguishing factors, sparking interest and admiration among visitors. Additionally, DVG DE VECCHI stood out for its ability to offer a comprehensive range of components, thanks to in-house production and a wide selection of both original and compatible products, highly valued by their customers.
The event further highlighted the growing prominence of Specialty Coffee, a rapidly expanding segment that continues to gain traction in the premium coffee landscape. Coffee culture, from the selection of green beans to the roasting of specialty blends, is constantly evolving, and DVG is excited to be part of this dynamic growth process.
Visitors to their booth, along with their current customers, reaffirmed their trust in DVG DE VECCHI as a reliable partner for spare parts and tailored solutions. As exhibitors, they stood out as the only company presenting a complete range of components and accessories for the coffee industry, solidifying their position as a leading reference in the sector.
Finally, the event featured a series of seminars, competitions, and cupping sessions, organized by SCA (Specialty Coffee Association) and WOC (World of Coffee), attracting top industry professionals and champions. These activities helped strengthen the bond between coffee experts and the international community.
The World of Coffee Dubai trade show was a resounding success, further confirming the Middle East’s growing interest and opportunities within their industry. They are thrilled with the results achieved and remain committed to meeting the needs of coffee lovers worldwide.
