MILAN – Leading marketing technology company, Eagle Eye Solutions, has announced that Pret A Manger is using Eagle Eye’s AIR platform as part of the foundation for its digital transformation with a pioneering new coffee subscription service.
‘YourPret Barista’ is the first in-shop, flat subscription service to be launched by a hospitality operator in the UK. Subscribers can enjoy up to five barista-prepared drinks per day for a fixed monthly price, where the first month is free for all subscribers as part of national launch.
Pret rolled out the service nationwide earlier this month following a rapid development process and a successful trial in Manchester. Built on the Eagle Eye AIR digital marketing platform as part of Pret’s new digital infrastructure, its new in-shop digital service capability will allow it to launch insight-led customer propositions more quickly and at scale.
Commenting on the game-changing partnership with Eagle Eye, Ciara Chellun, Global Head of Digital Product, Pret A Manger, said: “Working with Eagle Eye has helped us accelerate our customer loyalty strategy and their integration with Oracle Simphony enables us to bring together in-shop customer and transactional data. We now have the building blocks to establish Pret as a digitally-led, multichannel business, and YourPret Barista is the first big launch we’re able to deliver through our new digital technology platform.”
Commenting, Al Henderson, Chief Sales Officer, Eagle Eye said: “We are excited to welcome such a well-known brand onto the Eagle Eye AIR platform. We’re extremely proud to have helped Pret A Manger develop and launch this really game-changing digital initiative in such a short time. Pret’s newly created ability to tie sales analysis to a view of where and who its most frequent customers are will also enable the business to develop new ways to foster greater loyalty at a time when the High Street needs a much-needed boost.”
The service costs just £20 per month for up to a maximum of five drinks per day (at one redemption every 30 minutes). After signing up to YourPret Barista, customers are emailed a unique digital voucher issued by the Eagle Eye AIR platform, which can be downloaded into Apple or Google Play mobile wallets on their smartphones. Customers can then redeem their drinks by presenting their voucher for scanning at the till to identify themselves as subscribers and receive their barista-prepared drink, including all its 100% organic and 100% Arabica coffee products. All Pret’s organic teas, hot chocolates, smoothies and frappes are also included.
The creation and redemption process of YourPret Barista subscriptions is made possible by the API-based integration between the Eagle Eye AIR platform and Pret’s instore Oracle MICROS Simphony point of sale (POS) system.
