NEW YORK, U.S. — JetBlue, New York’s Hometown Airline and the largest carrier in Boston, recently announced the winners for the fourth cycle of its BlueBud business mentoring program.
Eat Your Coffee, Sustainable Snacks and 9 Miles East Farm will participate in an in-depth business mentorship program with JetBlue, learning what it takes to get their brands off the ground.
BlueBud offers innovative and budding food and beverage brands a unique opportunity including access to JetBlue’s leaders and an inside look at the airline’s distinctive product development culture and award-winning onboard experience.
The BlueBud program launched in 2015 and originally focused on up-and-coming environmentally and socially responsible food brands based in New York. JetBlue has expanded the program to include small businesses in the greater Boston area. This year’s winners focus on offering sustainable and nutritious options and bringing opportunity to their local communities, while last year’s winners concentrated on social impact and innovation.
“BlueBud raises awareness for brands who offer delicious foods that also incorporate environmentally and socially responsible missions,” said Sophia Mendelsohn, head of sustainability and ESG, JetBlue. “As these small businesses learn directly from JetBlue leaders, they will be able to use this framework to grow responsibly while scaling up to potentially take their products from farm to tray table or terminal.”
Eat Your Coffee (Boston)
Eat Your Coffee creates energizing snacks and bars made from simple ingredients. Supporting Fair Trade coffee farmers, the caffeinated snack bars are non-GMO, vegan, gluten-free, kosher and made with organic dates, oats and roasted coffee. Co-founders Johnny Fayad and Ali Kothari started Eat Your Coffee making snack bars in their dorm room and have sold more than one million bars to date, pioneering a new category in naturally caffeinated snacks. Visit eatyour.coffee for more information.
