MILAN – Europe is the world’s largest consumer market for coffee. Europeans love for coffee is unrivalled. But which specific city in Europe is best for coffee lovers? To find out, Selecta analysed different datasets including price of daily coffee cost against daily wage, reviews of coffee shops, amount of coffee shops and import of coffee per person.
These were then attributed a score from 1 to 10 and averaged out to find which major city in Europe was the best for coffee lovers.
Of the 89 cities analyzed, Edinburgh, Scotland ranks first overall (5.81), with Amsterdam, Netherlands (5.71), Florence, Italy (5.4), Dublin, Ireland (5.31) and Antwerp, Belgium (5.21) rounding the top five cities.
Using data from TripAdvisor, Google, and Eurostat, Selecta found the top 10 cities for coffee lovers In Europe
- Edinburgh
- Amsterdam
- Florence
- Dublin
- Antwerp
- Sarajevo
- Bratislava
- Bologna
- Prague
- Lisbon
Selecta used data points such as price of coffee, quality and quantity of coffee shops, coffee shops with free Wi-Fi, and coffee imports by country.
Research also gives us some interesting insights at a city level
Using the price of a coffee in each city, we can see who is paying proportionally more, compared to the local average wage.
Although, all Italian cities analysed featured in the top 10 for ‘Price of coffee vs daily wage’, Zurich, Switzerland, came out on top with a coffee costing just 2.47% of a persons daily average wage.
Greece came last for affordability, with a single coffee making up 15% of the daily average wage in Thessaloniki.
To find consumer interest in coffee Selecta looked at Google search volumes for ‘coffee’ in English and the country’s native language. The people of Amsterdam were most interested in coffee, whereas people in Minsk were the least interested.
Using Google Maps, they were able to find the average reviews of coffee shops in each city. Surprisingly, Cluj-Napoca and Bucharest in Romania came top. By comparison, world-famous coffee hot spot Milan was last with the worst average reviews for their coffee shops.
Perhaps Italians are harsher critics when it comes to their coffee!
Italy also had four cities feature in the top 10 for the number of coffee shops per capita. However, it was Edinburgh in the UK that had the most coffee shops, and the most with free Wi-Fi.
Most of eastern Europe were bottom of these categories with Ukraine and Russia not having many coffee shops compared to other European nations.
Finally, Selecta compared coffee import statistics against the GDP and population to see which country consumes the most coffee in proportion to different factors. In proportion to the GDP of a country, Bosnia came up top with the most spend on coffee importation. When it came to per population, Belgium topped the list.
