SAN RAFAEL, U.S. – Beginning this week Green Beans will launch their new K-Cup Coffee Pod line with their signature House Blend flavor. The Pods will be available in 12-count and 50-count sizes on the Green Beans Coffee Amazon store, with more flavors to follow in the coming months.
A major differentiator for the Green Beans Coffee Pods is the higher actual coffee content in the Pods themselves, boasting 13 grams per Pod, versus most other K-Cups on the market which have between 9 and 11 grams. Green Beans’ signature House Blend is a combination of handpicked beans from South America roasted at two different roast levels: half of the beans are roasted to a caramel medium roast then blended with beans that have been roasted to a deep, dark French Roast.
In addition, in keeping with Green Beans Coffee’s commitment to sustainability the Pods themselves are #5 recyclable and the packaging for both sizes is made from recycled materials.
Green Beans Coffee will launch the new K-Cup line with a series of “snackable” social media recipe videos. Similar to the video campaigns supporting their Cold Brew Home Brew Packets and their Spiced Chai, the K-Cup campaign will show how to make signature café drinks at home, as well some elevated K-Cup coffee creations, like the affogato, Keto Coffee, and Vietnamese Cinnamon Iced Coffee.
“The convenience of most K-Cups on the market is offset by the weak flavor. They just don’t hold enough product in the pod to offer flavor profile and richness you’d normally get from drip or brewed coffee,” said Chief Operating Officer Brian Laliberte. “We worked really hard to pack as much coffee into each pod as possible; 3 more grams of coffee per pod than most K-Cups on the market. With our House Blend K-Cups, Green Beans Coffee drinkers get the convenience of a K-Cup AND the same full, rich flavor they’d get from our ground coffee.”
Green Beans Coffee will be quick to take advantage of the versatility and convenience of their new Coffee Pod product line, donating bulk K-Cups and brewers to the Red Cross at Walter Reed Military Hospital with whom they’ve been working during the COVID-19 pandemic. “A lot of essential workers, nurses, and doctors only have a minute or two for a cup of coffee and the convenience and speed of the K-Cups serves them perfectly.” Laliberte said.
