Tuesday 18 February 2025
  • La Cimbali

Eurest fuels coffee innovation with Direct Coffee Roasters

“Great coffee is more than just a morning pick-me-up—it’s an experience. With Direct Coffee Roasters, we’re delivering an exceptional coffee program that combines rich, high-quality flavors with a meaningful story behind every bean,” said Jessica Zucker, Eurest Vice President of Marketing Innovations and Strategy. “Our guests can feel good about every cup because of the taste, quality and impact it has on generational farmers”

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CHARLOTTE, N.C., USA – Eurest is “revolutionizing coffee in the workplace” with the introduction of Direct Coffee Roasters, a new premium coffee program developed in partnership with Farmer Brothers. Featuring 11 ethically sourced, eco-friendly blends, Eurest’s Direct Coffee is crafted for today’s workplace with small batch roasting and a commitment to sustainability. Brewed with purpose, every cup supports responsible sourcing and impactful partnerships with coffee-growing communities worldwide.

“Great coffee is more than just a morning pick-me-up—it’s an experience. With Direct Coffee Roasters, we’re delivering an exceptional coffee program that combines rich, high-quality flavors with a meaningful story behind every bean,” said Jessica Zucker, Eurest Vice President of Marketing Innovations and Strategy. “Our guests can feel good about every cup because of the taste, quality and impact it has on generational farmers.”

The 11 blends range from light to dark, featuring popular flavors like Caramel Macchiato, Island Hazelnut and Vanilla Crème, in addition to cold brew and decaffeinated. Beyond traditional drip coffee stations, Eurest has integrated Direct Coffee Roasters into its catering operations, providing high-quality coffee selections for workplace meetings and special events.

Direct Coffee is roasted in a LEED Silver Certified, low-emission facility powered by 100% renewable energy credits. With certifications from Rainforest Alliance and Organic standards, the brand delivers on Eurest’s commitment to sustainability and responsible sourcing.

Through Direct Coffee, Eurest supports Farmer Brothers’ Project D.I.R.E.C.T.®, an initiative creating meaningful partnerships with coffee-growing communities around the globe to invest in coffee growers’ livelihoods and enhance environmental stewardship.

In Colombia, the initiative empowers coffee growers to diversify their income by producing honey from stingless bees, providing sustainable opportunities of revenue throughout the year. In Rwanda, The Next Gen Project delivers comprehensive training programs for coffee farming.

This partnership underscores Eurest’s commitment to ethical sourcing and making an impact beyond just the cup.

Since its introduction, Direct Coffee Roasters has rolled out to more than 75 locations, receiving enthusiastic feedback from clients and guests.

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