HAMBURG, Germany – The European Congress on the Chinese Coffee Market takes place today in Hamburg. Organised by the German Coffee Association (DKV), the event features high-rated speakers with enormous expertise in China.
They will find answers to the following key questions: Where is coffee consumed in China – and what kind of coffee? What does the Chinese coffee market look like? Which concepts work in the out-of-home market of the People’s Republic? What applies in China as specialty coffee, what as mainstream? What should be considered when starting a business in China? What is regulation on coffee in China? How can the China business be financed in an optimal way?
Programme Highlights include:
- Data, facts, figures and trends of the Chinese coffee market
- Opportunities and barriers for the market entry in China
- Oliver Prüfer, MBA, Vice General Manager, German Industry & Commerce Greater China / Beijing
- Set up a subsidiary in China as a professional project
- What does specialty coffee mean for roasters and coffee shops in China?
- Recent developments in the out-of-home market in China
- Introduction of regulations an related authorities for exporting coffee products to China
- Legal challenges for coffee business in China
- How to successfully doing business with and in China
