The Indonesian Embassy in Washington has recently hosted an event dubbed “Ngopi Sore” (“Afternoon Coffee”). The aim of the event was to introduce coffee as a part of the Indonesian lifestyle and culture. The embassy also invited coffee shop owners, baristas, coffee brewers, importers and coffee enthusiasts to a sharing session about coffee.
Washington DC trade attaché, Reza Pahlevi said in an official press release, “We want to convey the story behind Indonesia’s premium coffee beans. US consumers are very interested in the story behind the coffee that they consume.”
The event also featured a documentary film teaser entitled Legacy of Java, a continuation of a documentary titled Aroma of Heaven, which was featured in the Specialty Coffee Association of America (SCAA) Expo in Atlanta, Georgia in 2016. In that edition, Indonesia was featured as Portrait Country.
Director of the documentary film, Budi Kurniawan said, “This is the second part of the ‘Aroma of Heaven’ heptalogy. The documentary focuses on the coffee scene in Java’s big cities from the point of view of coffee business owners. It also features the concerns of coffee farmers in villages about coffee sustainability.”
Budi hoped the documentary would provide US coffee businessmen with a new perspective about Indonesian coffee and encourage them to work with the farmers.
The Ngopi Sore event also featured a fun cupping session where guests were invited to taste several high-quality micro lot coffees, including Jawa Puntang, Jawa Bowongso, Aceh Gayo, Sumatra Tiga Raja, Sulawesi Rantemario and Flores Manggarai.
Also attending: staff from the Government of the District of Columbia, US Congress, a United States Agency for International Development (USAID) deputy director and several students from Maryland University.
