SIERRE, Switzerland – On December 1st, 2022, Eversys announced a new office opening in Singapore to provide a stronger focus on the Southeast Asian, Korean, and Japanese markets. The development in the last months has been fast paced for Eversys in the Asia Pacific region.
The total business saw a 150% growth compared to the previous period. With several global key accounts expanding in the area, the momentum is driven by expanding local partners and quality coffee concepts.
The Asia-Pacific region has been an early adopter of Eversys coffee machines ever since. The increasing establishment of coffee chains, restaurants, and offices in China, Korea, Japan, and the prospering Southeast Asia Region is projected to further lift the demand for super-automatic coffee machines.
To provide a better focus, Eversys will split its strategy into two regional offices: Shanghai for Greater China (China, Taiwan, and Hong Kong), which had been previously established in 2022 and is currently managed by Arthur Zang as Regional Director, and Singapore for Southeast Asia, Korea, and Japan.
Eversys plans to move its operations from Hong Kong to this new office in Singapore.
“The premises in Singapore allow us to expand our presence close to some of the region’s most rapidly developing coffee markets. We are happy to make this step and grow our focus on the APAC region,” explains Christian Haueter, Eversys Commercial Director.
The office is located in DeLonghi’s premises on Beach Road – a business district near the Marina Bay Area – and will initially accommodate a technical manager and Fabian Fredriksson, Eversys’ new Regional Director.
Fabian is originally from Sweden but has been based in China for more than ten years. He has over six years of experience in the coffee and beverage industry and worked in Sales, Marketing, and Product Management, focusing on the APAC market.
“It is with great honor that I now take on the role of Regional Director APAC for Eversys. I am thrilled to be joining the team and to have the opportunity to be a part of shaping the future of coffee in the APAC region.” Fabian Fredriksson, Eversys’ Regional Director.
