SIERRE, Switzerland – Eversys has recently announced the appointment of Michele Mastrocola as Partner Sales Director. Michele brings a wealth of experience and expertise, having held numerous strategic roles in the coffee industry. Michele has held key roles such as Regional Director for North America, Regional Commercial Director, Senior Sales Manager for APAC, and Asia Pacific Sales Manager.
He is known for his ability to strengthen partnerships, connect with the community, and foster a positive team spirit. Michele’s expertise in organizational strategy, operations management, and business development has been crucial in building networks that share, learn, and grow together.
As a coffee enthusiast, Michele is excited to contribute to Eversys’ innovative journey. “Joining Eversys represents a thrilling new chapter in my career,” Michele said. “I have always admired Eversys for its bold innovation and ability to inspire the market despite being relatively young in this sector.
Meeting the people and leaders behind this organization solidified my decision to join the company.” Michele’s favorite coffee beverage is a double espresso, the heart of coffee culture.
In his new role at Eversys, Michele will focus on building strong partnerships and fostering a sense of belonging within our community. His leadership will enhance collaboration and align teams with a common vision. By creating a positive team spirit and providing actionable feedback, Michele will ensure that partners and customers benefit from shared growth and innovation.
This approach will drive Eversys’ global success and reinforce our commitment to excellence and community. Michele’s role aligns perfectly with our strategy to enable partners to excel, drive performance in commercial aspects, and stay attractive in specialty coffee markets.
He will be traveling extensively to stay close to our partners and markets, actively listening to their needs and insights. This hands-on approach ensures we inspire and educate our partners about the freshest ideas and innovations in specialty coffee, pushing the limits to make their businesses the best versions of themselves.
“It is with great pleasure that we welcome Michele to the Eversys family,” said Christian Haueter, Eversys Commercial Director. “His extensive experience and proven track record in the coffee industry will be vital in guiding our global strategy and achieving our long-term vision. We look forward to the journey ahead, knowing that Michele’s expertise and dedication will contribute significantly to our collective success.”
