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Sunday 24 November 2024
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evian Announces Multi-Year Partnership with the MICHELIN Guide in the U.S. in Celebration of Extraordinary Dining Experiences

"By partnering with the MICHELIN Guide, we're able to honor our French heritage and celebrate the very best in culinary excellence, pairing our natural spring water with extraordinary dining experiences," said Leeni Hämäläinen, Marketing Director, Waters (evian) at Danone. "Fresh, clean, and neutral to the nose, evian's balanced mineral blend offers a welcome pairing to specialty beverages and flavor-forward dishes. Our collaboration with the MICHELIN Guide reflects the importance of enjoying water as an integral part of the dining ritual, where every element, including water, enhances the overall experience"

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NEW YORK, USA – evian, the premium, mountain-made natural spring water, announced today a multi-year partnership with the MICHELIN Guide, the global authority on fine dining, to become the official still and sparkling water of the MICHELIN Guide U.S. This collaboration will bring evian premium spring water from the French Alps to the heart of the country’s most celebrated culinary experiences, enhancing the MICHELIN Guide ceremonies across the U.S.

In fine dining, water plays a crucial role that is often overlooked. With evian’s range of glass bottles – now including NEW evian Sparkling® in a glass format – already a staple at many MICHELIN-Starred restaurants across the country, this collaboration will spotlight the importance of water as part of the dining ritual. Serving as a palate cleanser, it complements the flavors of each dish, enhancing the culinary journey for guests.

“By partnering with the MICHELIN Guide, we’re able to honor our French heritage and celebrate the very best in culinary excellence, pairing our natural spring water with extraordinary dining experiences,” said Leeni Hämäläinen, Marketing Director, Waters (evian) at Danone. “Fresh, clean, and neutral to the nose, evian’s balanced mineral blend offers a welcome pairing to specialty beverages and flavor-forward dishes. Our collaboration with the MICHELIN Guide reflects the importance of enjoying water as an integral part of the dining ritual, where every element, including water, enhances the overall experience.”

“We are thrilled to welcome evian as the official water partner of the MICHELIN Guide U.S.,” said Chris Gledhill, VP – Business Development & Partnerships, MICHELIN Guide, Americas. “Water is an essential part of the dining experience, complementing the flavors and textures that chefs work tirelessly to perfect. Together with evian, we are excited to bring this elevated beverage experience to the MICHELIN Guide’s ceremonies and emphasize the connection between great food and premium water.”

As part of the multi-year partnership, evian will sponsor key the MICHELIN Guide Ceremonies across the country, recognizing culinary excellence and celebrating the achievements of top chefs and dining professionals. This began with the Atlanta ceremony on October 28, 2024, and upcoming ceremonies include:

  • Texas – November 11, 2024
  • Northeast (New York/Chicago/DC) – December 9, 2024

Both evian and the MICHELIN Guide are committed to creating premium, unique experiences. For evian, the journey begins in the French Alps, where natural spring water takes a 15-year journey through layers of glacial rocks, becoming naturally filtered. This process imparts evian’s unique mineral and electrolyte composition, contributing to its cool, crisp taste. Similarly, Michelin’s coveted Stars signify restaurants worthy of a special journey, where sourcing excellent ingredients is key to creating memorable dining moments. Together, evian and the MICHELIN Guide promote values of naturality, product integrity, and vitality, revitalizing the body and mind with a crisp sip of water or a delicious bite of food.

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