LONDON – The Cerrado Coffee Growers Cooperative (Expocacer) has opened a logistics hub in London, UK, further strengthening its international presence and enhancing the connection between its cooperative members and global consumers. With products now available for direct purchase at the warehouse, sales in the region are expected to grow by up to 15% within the first year. This marks Expocacer’s second international hub, following its expansion into the United States in 2024.
This initiative makes Expocacer the first Brazilian coffee cooperative to establish international distribution bases, ensuring that its members’ coffee is readily available for purchase, whether in micro-lots or larger quantities.
According to the British Coffee Association, people in the UK drink approximately 98 million cups of coffee per day. Also, on the high street, café culture has continued to boom, with 80% of people who visit coffee shops doing so at least once a week.
“The European market is one of the world’s largest coffee consumers, and London serves as a strategic distribution point. This hub facilitates smoother and faster delivery within the UK and across Europe, as coffee will always be available in warehouses under Expocacer’s name. Our goal is to bring producers closer to consumers,” says Ítalo Henrique, Expocacer’s Commercial Director.
In 2024, Expocacer recorded a remarkable 41% growth record in coffee exports compared to the previous year, selling over 550,000 60-kg sacks to international markets and generating approximately US$165 million in revenue. Coffee culture continues to thrive, particularly among younger generations, driving demand for specialty and sustainably sourced coffee. Expocacer currently exports to more than 35 countries.
“Coffee is deeply embedded in daily life across the UK, with a growing number of specialty coffee shops in nearly every town and city. Expocacer’s decision to establish a hub in London reinforces a true ‘direct-from-farm’ model, enabling farmers to sell their products directly to consumers without intermediaries,” says Simão Pedro de Lima, CEO of Expocacer.
Beyond expanding its market reach, the project aims to support the global rise in specialty coffee consumption, a sector that has been growing at an annual rate of 12%, according to the Brazilian Agricultural Research Corporation (Embrapa). The global coffee market, currently valued at approximately US$132 billion, is projected to reach US$166 billion by 2029, with a compound annual growth rate (CAGR) of 4.72%, according to Mordor Intelligence.
With its presence now established in the UK, Expocacer will offer its full portfolio of premium-quality coffee, alongside its expertise in environmentally responsible farming practices, including regenerative agriculture and low-carbon coffee farming.
“Our mission as a cooperative is to bring our members’ names and products directly to coffee lovers. We strive to deliver to our commercial partners an offering that aligns with market trends while meeting the expectations of consumers seeking unique and high-quality distinctive flavors,” concludes Expocacer’s Commercial Director.
About Expocacer
Created in 1993 and located in Patrocínio, Minas Gerais, the Cerrado Coffee Growers Cooperative (Expocacer) promotes the quality of coffees and the work of its members in Brazil and worldwide through relevant socio-environmental initiatives and the economic development of the entire region. The cooperative’s infrastructure includes two warehouses with a capacity of over 1 million bags. Currently, it serves more than 740 producers, exporting to over 35 countries across 5 continents.
