MILAN – Faema, a brand of Gruppo Cimbali, the legendary Italian name behind professional espresso machines, establishes its presence in the Asia Pacific area by signing a strategic partnership and exclusive distribution agreement with DKSH Japan K.K with the scope of promoting Faema’s wide range of products in the Japanese market. As a global power brand of Gruppo Cimbali, Faema represents a deeply rooted heritage with an uncompromising focus on quality and design, making Faema the ideal partner for baristas who want to express their creativity and talent with fellow enthusiasts.
One of the leading “Made in Italy” ambassadors
Being one of the leading “Made in Italy” ambassadors, Faema continues to anticipate market needs with innovative, superior quality products that reach far beyond just their machines. DKSH, the leading Market Expansion Services in Asia, is the optimal partner for Faema’s desire to strengthen their presence in the Asia Pacific area. DKSH Japan is specialized in assisting companies that wish to grow and expand their business in new and existing markets, making them the excellent partner to enforce Faema’s presence in the reference sector.
Gruppo Cimbali, with Faema, recognizes the importance of being present in the influential Japanese market. Thanks to this partnership with DKSH, the renowned commercial coffee machine brand is looking forward to being able to enter the specialty coffee segment, joining the now present micro and local roasters.
Millie Chan, Regional Director Asia Pacific of the Cimbali Group, stated:
“We are excited to have DKSH as our partner and to benefit from their rich experience in the Japanese market and their in-depth expertise in the coffee industry. Our aim is to proactively expand sales to coffee chains as well as other suitable places in Japan and to let Japanese customers experience quality coffee made with our product”.
Following Millie Chan’s statement comes the one from Shigeru Ishihara, President of DKSH Japan, who added: “We are very honored to partner with Faema and to promote their professional espresso machines in Japan. We will fully utilize our strong service capabilities to enable growth and strengthen brand awareness for Faema’s business in the Japanese market”.
Faema fully recognizes the importance of being represented in a worldly market like the one present in Japan and the Asia Pacific area
And is looking forward to this, and many more collaborations to come.
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