FORT WORTH, TX – Farmer Bros. Co., a U.S. national coffee roaster, wholesaler and distributor of coffee, tea and culinary products, announced the release of its new Artisan Collection Cold Brew Filter Packs.
Launched in time for the Summer selling season, Artisan Collection Cold Brew Filter Packs give operators an easy-to-use method to meet growing consumer demand for a specialty coffee cold brew.
The packs feature innovative, vacuum-sealed packaging that eliminates the mess of standard cold-brew preparation methods.
The pre-measured filter packs reduce labor because no measuring or grinding is required.
“As the popularity of cold brew has grown, we have heard customers’ voice concerns about the effort and time to prepare this on-trend beverage,” said Gerard Bastiaanse, SVP of Marketing.
“We wanted to offer our customers an innovative solution to the standard method of preparing cold brew that would reduce labor costs while providing the smooth, consistent flavor their consumers crave.”
Artisan Collection Cold Brew Filter Packs join the Artisan Collection of high-quality, specialty coffees that are sustainably produced in roasting plants using 100% renewable energy credits.