DUBAI, United Arab Emirates – The Speciality Coffee Association of Europe is delighted to be partnering for the first time with the organisers of Gulfood 2014 to stage a series of demonstrations and educational presentations from a dedicated stage aimed at showcasing coffee excellence.
SCAE was formed in 1998 with the core objective of improving the quality of coffee in producing and consuming countries and our current mission is “inspiring excellence in the coffee community through innovation, research, education and communication”, says executive director David Veal. “We now have over 1600 members in 70 countries and operate through local chapters in 35 different countries.
Our rational for partnering with the organisers of Gulfood is to continue our mission to allow more and more people to experience coffee excellence first hand by demonstrations and of course tastings performed by some of the most talented Baristas in the world.
We relish the opportunity to be at Gulfood, the world’s largest Food and Hospitality Trade show. Its location in Dubai gives us a unique opportunity to support the already thriving local coffee community in this part of the world as well as capitalising on the vast trade attendance over the 5 days”.
SCAE will operate from two locations at Gulfood. Firstly the Coffee Stage where the SCAE Education team will be delivering a series of 45 minutes seminars to promote our new three-tiered Coffee Diploma System. Authorised SCAE Trainers will be delivering short tasters from each Coffee Diploma System module on Foundation, Intermediate and Professional level.
This will give coffee enthusiasts and professionals an opportunity to participate in the Coffee Diploma System programme, to learn more about brewing techniques attend cupping sessions with coffees from different roasters, gain some theoretical knowledge of the green coffee market and more.
The second location will be the SCAE brew bar where World class baristas will brew and offer tastings of speciality coffees from origin from all over the world. This will be a first for Gulfood and a unique opportunity to experience a variety of brewing techniques performed by top baristas.
Gulfood will be held at Dubai World Traade Center on 23-27 February, 2014.
