BIÑAN, The Philippines – Figaro Coffee Group Inc. (FGC), one of the country’s rising F&B groups, is set to end the year with 150 branches nationwide, delivering high-quality yet affordable cuisine to untapped, high-demand areas in the country. Currently, FCG, which owns popular food brands Angel’s Pizza, Figaro Coffee and Tien Ma’s Taiwanese Cuisine, has 120 outlets across its roster. The construction of 30 more outlets is now ongoing.
“The gradual reopening of the economy gave us the confidence to aggressively expand our presence in more areas in the country. We at Figaro want to be able to cater to new markets that have high demand for quality food products at affordable prices,” FCG Chairman Justin Liu said.
FCG is now building the 30 outlets – with leases signed and sites secured – in Bulacan, Cavite, Cebu and Laguna, along with more areas in the National Capital Region.
“There is a lot of demand in Metro Manila, but we also see a huge potential and a growing areas outside the city center. The Philippines is a market that is primed up for growth and we are excited to bring value to wider audience in our nation,” FCG Chief Operating Officer Mike Barret said.
In line with this, FCG is also building more commissaries across the country to support the stores. Set for completion this third quarter is the Cebu commissary as well as expansion of its main Metro Manila hub. Potential sites for more are also in the pipeline.
Since its stock market debut early this year, FCG has introduced new stores, products, and partnerships, aiming to make its top-of-the-line food products more accessible in terms of location, variety and affordability.
Aside from expanding its footprint in the country, FCG is looking to further grow its suite of products, lining up partnerships with retail giants for 2022.
An upcoming collaboration with Waltermart is set to highlight two FCG brands—Figaro Coffee and Tien Ma’s Taiwanese Cuisine–through a dual concept store, where customers can enjoy great coffee and ambiance with hearty Taiwanese meals.
Angel’s Pizza Express is also set to open more kiosks across Metro Manila, giving customers the ease and convenience of takeout without sacrificing freshness and food quality. Branches are set to open soon in major malls like Ayala Malls By the Bay and Glorietta Food Court, with existing ones in Fisher Mall QC, Malabon Citisquare and Robinson’s Antipolo.
Not to be left behind by the pizza segment, Figaro Coffee cafes have also started catering to the new generation’s penchant for healthier snacks, providing keto-friendly products on its menu.
“People want something new, people want something fun, something affordable,” Liu explained. “Our main goal really is basically to delight our customers. We do that by ensuring that we deliver high quality products with good customer service. We understand that by continuing this strategy we will maintain long-term viability.”
