SAN SALVADOR, El Salvador – The sixth edition of the Producer & Roaster Forum – PRF El Salvador – will be held on March 16 and 17 at the Salamanca Exhibition Center, in San Salvador. A crucial component of the two-day forum is our meticulously curated lineup of lectures and panel discussions, alongside various workshops, exhibitions, and cupping sessions.
Here’s the full PRF El Salvador lecture and panel discussion lineup:
Lectures
Creating a pathway for selling ultra-premium coffees
Speaker: José Guzman (Kofra Specialty Coffee Roasters, UK)
Micro to macro: how to scale a specialty roastery
Speaker: Rodrigo Jaeger (Café Señor K, Chile)
What are the purchasing priorities of Chinese roasters?
Speaker: Lewis Harding (Coffee Exchange, China)
Exotic processing: leveraging biochemistry to produce experimental coffees
Speaker: Wilton Benitez (Varietales Finos SAS, Colombia)
Key steps for managing quality control
Speaker: Dulce Barrera (Bella Vista Coffee, Guatemala)
Addressing the north-south divide in the coffee supply chain
Speaker: Sam Corra (Ona Coffee, Australia)
It’s time to change the standards for how we market and sell coffee
Speaker: Martin Mayorga (Mayorga Coffee, USA)
How can El Salvador differentiate itself from other origins and sell more coffee in the UK?
Speaker: Dale Harris (Hasbean, UK)
The evolving coffee market in the US
Speaker: Matt Swenson (Nestlé, USA)
Coffee prices: what happened in 2022 and what can be expected in 2023?
Speaker: Albert Scalla (StoneX, USA)
More than a market trend: why cold brew cup quality matters
Speaker: Julia Leach (Toddy, USA)
A roaster’s guide to entering the Eastern European market
Speaker: Zoran Stanojevic (Kafeterija, Serbia)
How direct relationships lead to improved quality
Speaker: Eduardo Choza (Mayorga Coffee, USA)
How to translate a profile from sample to production roast
Speaker: Ola Brattås (Kaffebrenneriet AS, Norway)
Reviewing the challenges facing roasters who trade directly with producers
Speaker: Mohamad Merhi (Cypher Urban Roasters, UAE)
Entrepreneurship in the coffee sector: bringing young people into the industry
Speaker: Luis Eduardo López (Varietales Finos & Granja ParaÃso 92, Colombia)
PRF El Salvador: Panel discussions
Scaling specialty coffee consumption through relationships with fast food chains
Lead panelist: Edgar Cabrera (Thrive Farmers, Guatemala)
Guests: Kenneth Lander (Thrive Farmers, Costa Rica)
Courtney Stewart (Chick-fil-A, USA)*
What is a buyer looking for? How can you add value to both yourself and the buyer?
Lead panelist: Gabriela Flores (Belco, El Salvador)*
Guests: Jordan Montgomery (Fjord Coffee, Germany)
Dario Scilipoti* (Bluebird Coffee Roasters, South Africa)
How can roasters add more value for producers?
Lead panelist: Jeffrey Chean (Groundwork Coffee, USA)
Guests: Adam Kline (Coffee Unified, Inc., USA)
Sarra Corrales* (Finca Los Pinos, Nicaragua)
How can we make specialty coffee less elitist?
Lead panelist: Jonathan Moral (Café de Finca, Spain)
Guests: Ingrid Olivo ( Finca Montagu, El Salvador)*
Rodrigo Giammattei (Café Caté, El Salvador)
Winning the World Barista Championship
Lead panelist: Federico Bolaños (Alquimia Coffee, El Salvador)
Guests: Carlos Pola (Finca San Antonio & Las Brisas, El Salvador)
Alejandro Méndez (2011 WBC Champion, 4 Monkeys Coffee Roasters, El Salvador)
How to connect with the Saudi green buyer
Lead panelist: Osamah Alawwam (Roasting House, Saudi Arabia)
Guests: Yousef Alzayer (Leanitai Coffee, Saudi Arabia)
Miguel Candel (Saudi Coffee, Saudi Arabia)
The role of women in the Salvadoran coffee sector
Lead panelist: MarÃa Pacas (Café Pacas, El Salvador)
Guests: MarÃa Elena Botto (International Women’s Coffee Association & Women’s Coffee Alliance of El Salvador, El Salvador)
Ana MarÃa Schmidt (Finca Montealegre, El Salvador)
Customizing coffee education and training for Central America
Lead panelist: Johanna de RodrÃguez (Academia Barista Pro, El Salvador)
Guests: Jonathan RodrÃguez (Academia Barista Pro, El Salvador)
Carlos Guerra (Café San Rafael, Honduras)
VÃctor Flores (Biscuit Factory, Honduras)*
Are we defining coffee quality incorrectly?
Lead panelist: Tony Dreyfuss (Metropolis Coffee, USA)
Guests: Nicole Battefeld-Montgomery (Rancilio Group DE, Germany)
Jorge Raúl Rivera* (Santa Rosa, El Salvador)
Reviewing Middle Eastern specialty coffee trends
Lead panelist: Mostafa El-Saiid (Al Fayrouz, Egypt)
Guests: Anthony Bedoyan (Golden Goose, UAE)
Bogdan Prunila* (Crown Muscat, Oman)
* New guests added since previous update
Tickets for PRF El Salvador are on sale now. Visit the ticketing page here to secure your place ahead of the two-day forum, which takes place on 16 & 17 March 2023.
