SANTA ROSA, Calif., USA – Foley Family Wines & Spirits (FFWS) continues its spirits expansion with the launch of Evil Bean Cold Brew Coffee Liqueur. A new brand that brings artisan high-quality ingredients to the growing Espresso Martini trend, Evil Bean was designed by Master Distiller Joe O’Sullivan and has already garnered critical acclaim, winning “Best Liqueur” and “Best of Class” honors at the 2024 Craft Distillers Spirits Competition.
The popularity of coffee liqueur is on the rise as the Espresso Martini continues to dominate cocktail culture. According to CGA’s BeverageTrak data, the cocktail experienced a 91% increase between Q3 and Q4 of 2023, bringing it from the eighth to the fourth most lucrative cocktail in the U.S. This momentum increased in 2024, with a 116% year-over-year velocity surge in Q3 alone. Interest in espresso martinis increased 29% in 2024, with +50% sales growth in the on-premise sector, and +44% growth in popularity for espresso martinis made with tequila.
“The popularity of Espresso Martinis continues to surge, now ranking among the top four best-selling cocktails in the U.S.,” said CMO Jason Daniel. “With the versatility of coffee in mixology, Espresso Martinis are going beyond traditional settings and mixers. Evil Bean elevates coffee mixology and espresso martini occasions, backed by meticulous ingredient selection, master craftmanship and a shot of mischief.”
Evil Bean is the result of a Master Distiller and Master Roaster coming together. The artisan liqueur made at the Minden Mill distillery combines an estate crafted spirit with a distinctive blend of high-altitude roasted beans from Alpen Sierra in Carson Valley, Nevada. Alpen Sierra’s high-altitude roasting process at over 4,700 feet allows the beans to roast slowly and fully develop sugars, intensifying flavor complexity.
“When we began developing Evil Bean, we needed a local partner who shared our inspiration for local craftsmanship in the bottle and the art of the cocktail,” O’Sullivan noted. “Master Roaster Christian Waskiewicz and I worked tirelessly to craft the optimal blend. The result is a smooth, bold, and full-flavored coffee liqueur with notes of dark chocolate, cherry cordial, and caramel. It is perfect for sipping or creating the ultimate Espresso Martini.” Visit the Evil Bean website for the Evil Tini recipe.
Evil Bean joins a diverse range of distilled spirits from the Foley Family that include High Ground Estate Vodka, Minden Mill (single estate whiskeys), Charles Goodnight Texas Straight Bourbon Whiskey, Lighthouse Gin from New Zealand, El Mexicano Tequila, the Loch Lomond Group portfolio of Scotch and spirits, Two Stacks Irish Whiskey and Killowen Distillery.
At an SRP of $29.99, Evil Bean is now available in Nevada and California and will be launching nationally on April 1st. You can also purchase Evil Bean online at www.evilbeanspirits.com. Evil Bean Images can be found here: Images | Foley Family Wines & Spirits.
