Ted Shanahan is joining the FORTO Coffee team as Director of Convenience Store Sales. Ted’s expertise includes the management and development of distributors, brokers, retail chains/independents and food service operators.
During his tenure at Kraft Foods as the C-Store Agency Lead, he led c-store channel retail growth, managing a 300 person retail team covering 50,000 stores, including 10,000 chains and 40,000 independents.
Prior to joining Kraft Foods, Ted served in a variety of executive sales and marketing roles for Monster Beverages, Arizona Beverages, and Coca Cola.
“I was first introduced to FORTO at the 2015 NACS show in Las Vegas through a former Kraft colleague by the name of Bob Levi” said Ted Shanahan.
“I was immediately impressed with the team and thought they had something really unique that I’d like to be part of. I think this is going to be the next big success in the beverage business.”
The news of Ted joining FORTO comes just weeks after the announcement of Bob Levi’s Investment and role as advisor to the company. Bob previously served as President of the Beverage Unit at Kraft, where he and Ted first worked together.
“Ted is a great example of the level of talent that we look for when making hiring decisions,” said Neel Premkumar, Founder and CEO of FORTO.
“Having worked with several of the largest and most successful beverage companies in our industry, Ted brings a wealth of knowledge, contacts and experience to our company that will have an immediate impact.”
