BIRMINGHAM, UK — The UAE’s rapidly growing coffee culture is bringing increased orders for Fracino ’s multi-award winning espresso machines.
Exporting to over 70 countries, the UK’s only manufacturer of traditional espresso machines has forged a long-standing partnership with Eurocoffee Coffee in Dubai – the UAE’s leading distributor for Lavazza coffee which boasts an extensive product range of professional and vending machines.
Peter Atmore, Fracino’s global head of sales, explained: “In terms of appetites for coffee consumption, the UAE’s rapidly growing coffee culture is influenced by the more developed scene in America and Europe – with consumers seeking an enhanced experience through newer coffee beans and roasting.
“Our Romano machines, which benefit from our world class engineering skills and state of the art production methods, are in very much in demand. Fusing style, elegance and award winning technology, they create the ultimate bar furniture.”
A proud member of Made in Britain, Fracino has recently reinforced the pride and expertise in British manufacturing in front of more than seven million viewers in a live broadcast from its site on Breakfast TV.
The business produces the majority of its components in house at its world-class manufacturing facility. Every machine proudly displays the Made in Britain marque which is coveted the world over – particularly in countries like Korea and Japan.
The company’s export journey started in 2008 with a partnership with an Australia distributor. The highly successful venture has expanded into a network of wholesalers and distributors servicing domestic and commercial customers and selling machines to New Zealand, New Guinea and the Pacific Islands.
With exports now making up 30% of total sales, Fracino’s global network spans countries including Chile, South Korea, Poland and Austria.
Operating one of the world’s most advanced manufacturing facilities, the business is poised to further broaden its export horizons in the US and Canada.
