LOUISVILLE, Ky., U.S. – In just five years, public interest in cold brew coffee has increased tenfold. Marketers have scrambled to respond, yet each new offering has failed to alleviate the chief annoyances of cold brew’s most stalwart enthusiasts: making cold brew at home is too slow, bottled cold brew lacks freshness, and coffee shops suffer chronic shortages.
That’s why GE Appliances’ FirstBuild™ has developed Prisma®, a cold brewer that delivers a carafe of fresh, full-bodied cold brew coffee at home in under 10 minutes.
Available to purchase starting August 2 through Indiegogo, Prisma is more than 50 times faster than standard cold brewers, which can take 12 to 24 hours to brew.
Prisma will be presold on Indiegogo for a limited time, with shipment to early adopter customers expected in September 2017.
Early backers will receive their Prisma before retail availability and benefit from discounts of up to 20 percent off the expected future retail price of $299.
“When you want your coffee, you want it now, and traditional cold brew methods can’t provide that,” said Taylor Dawson, product evangelist at FirstBuild.
“Prisma is positioned to serve this passionate existing customer base with a better at-home cold brew experience.”
How is Prisma so much faster than other cold brew makers? Unlike other cold brew methods that involve immersing coarsely ground coffee beans in room temperature or chilled water for at least 12 hours, Prisma Cold Brew uses a specialized vacuum infusion algorithm to rapidly extract flavor from finely ground beans.
After brewing, the vacuum releases and delicious cold brew will begin filling the carafe.
FirstBuild, a microfactory located in Louisville, Kentucky, designs, builds and sells the next generation of innovative home appliances.
In March of this year, FirstBuild challenged its community to show off their industrial design capabilities and user-experience insights to design a cold brew coffee maker for the masses. In April, a panel of selected design experts chose the winning designs for the Prisma Cold Brew.
“The Cold Brew Design Challenge allows us to give back to the talented designers in the FirstBuild community,” said Dawson.
“For the first time, we’re offering a percentage of the campaign funding from Indiegogo to be shared by the three winning designers, up to $30,000 in total awards.”
To learn more and receive updates on the Prisma Cold Brew coffee maker, visit http://www.prismacoldbrew.com/.
