LOUISVILLE, Ky., U.S. – The most buzzed about refrigerator of 2015 is now available to U.S. consumers nationwide with the announcement today that Lowe’s will be the first national retail chain to offer the GE Café™ Series refrigerator with Keurig® K-Cup® Brewing System.
Manufactured in Louisville, the refrigerator features patented technology that not only makes hot water but also coffee, tea or any Keurig K-Cup hot beverage within the refrigerator, offering consumers a simplified, more convenient kitchen experience.
“We are excited to be able to offer our customers the convenience of brewing Keurig K-Cups using filtered water directly from their GE Café refrigerator,” said Craig Webber, Lowe’s merchandising vice president of appliances.
“As the leading appliance retailer, Lowe’s is the first-to-market with the latest innovations that improve the customer experience and deliver greater value.”
The new GE Café Series refrigerator with Keurig K-Cup Brewing System will be found in more than 1,300 Lowe’s stores nationwide alongside a suite of GE innovative products, including the new GE Profile™ Series freestanding electric or gas range with an edge-to-edge cooktop and the new Profile over-the-range microwave oven with Chef Connect technology.
“Lowe’s and GE’s commitment to their customers to bring them the most innovative product launches make this a great partnership,” said Steve Eddy, GE’s general manager of sales for Lowe’s.
The new refrigerator will also be available at select large independent retailers starting in November.
About the Café French door refrigerator with Keurig K-Cup brewing system:
No matter how you prefer your cup of coffee, there’s no denying the single-serve brewing trend is piping hot.
According to a 2014 National Coffee Association coffee drinking trends survey, 29 percent of respondents who drank coffee said they used a single-cup brewer, up nearly 50 percent from the previous year.
Brewing at home is about to become even more appealing as GE introduces an industry first: the GE Café Series refrigerator with Keurig K-Cup Brewing System.
GE’s new refrigerator technology, an evolution of its Café French door refrigerator’s unique hot water dispenser, paired with the ability to brew a Keurig K-Cup single-cup, meets the growing consumer interest.
This breakthrough evolution will take consumer convenience and versatility to a whole new level.
Additional features include:
• Fresh, filtered water every time with no need to refill
• The built-in system frees up counter space, something that’s a premium in many kitchens, and the Keurig K-Cup brewer is dishwasher safe
• First-of-its-kind water filtration system, tested and verified by an independent third party to remove 98 percent of five trace pharmaceuticals from water2
• GE connected technology, allowing consumers to preset the brew time via their mobile device so the water in the reservoir is ready and waiting
• Water-dispensing flow rate and temperature designed to make the optimal cup of coffee, tea or other single-serve beverages
• ENERGY STAR® certification, meeting minimum efficiency standards for refrigerators and freezers and using as much energy as a cellphone does to charge overnight
• Opportunity to brew over 400 varieties of Keurig K-Cup beverages from 60+ major brands, and the top 10 best-selling coffee brands in America, including: Folgers®, Maxwell House®, Starbucks®, Dunkin’ Donuts®, Eight O’Clock®, Community® Coffee, and Peet’s Coffee & Tea®.
