DENVER, Colorado – GenTech Holdings, Inc., a Holding Company in the high-end Premium Coffee and Functional Foods marketplaces for Secret Javas Inc. & Sinfit Nutrition, Inc., announce that Sinfit Nutrition has signed again with GNC after their re-emergence, stronger than ever.
Sinfit branded products registered over $2.5 million in global sales in 2019, and are now approved for sale and available for purchase on the Walmart.com and Amazon.com e-commerce platforms as well as in over 2,500 GNC locations in North America, True North Nutrition in Canada and in over 10,000 global physical and e-commerce stores across more than 10 countries around the world.
CEO of Sinfit Nutrition, Leonard K Armenta Jr., recently commented that “We are very excited to now be approved to be a part of the GNC ‘Drop Ship’ program. This will allow customers on www.GNC.com to get their orders faster and direct from the newly purpose fitted Sinfit Warehouse in Wheat Ridge, Colorado.
We are also working with GNC on continuing our instore relationship with them after their re-emergence from chapter 11 to be stronger than ever. We are in the process of getting our new products approved by GNC corporate and seeing them on the shelves in all GNC locations nationally. We are happy to see GNC back on track and offering our products to their amazing customers.”
This relationship with GNC has traditionally been strong for Sinfit and it accompanies recent strides by GenTech and SINFIT to lock down expanded access to markets worldwide, including its recent qualification for Mass Retailer status with Europa Sports, one of the largest US distributors in the sports nutrition space, as well as True North Nutrition, one of the largest sports and nutrition distributors servicing the Canadian market
Sinfit products are extremely well-positioned relative to its market peers and to the long-term macro tailwind defining the functional foods market, which saw sales top $267 billion in February of this year on a global basis, with sales in the US reaching $63 billion, according to Euromonitor 2020.
This trend is part of a larger supportive momentum in the general category, with global sales of organic food and drink topping $105 billion in 2018 (Ecovia 2019). U.S. organic food sales also reached $47.9 billion, up 5.9% in 2018 (OTA 2019). In 2019, 77% of U.S. adults used dietary supplements, an all-time high (CRN 2019). U.S. supplement sales are estimated to have reached $49.3 billion in 2019, up 6.2% (NBJ 2019).
