LOS ANGELES, U.S. — Go ahead, get buzzed (a caffeine buzz, that is). Sugarfina’s new caffeinated Cold Brew Bears are made with real coffee and have 60mg caffeine per serving, equivalent to one shot of espresso. This revolutionary twist to the iconic gummy bear comes after more than two years of R&D, joining a growing line of Sugarfina’s innovative and wildly-popular gummies infused with flavors such as Pressed Juicery Green Juice, Whispering Angel Rosé wine and Casamigos Tequila.
Sugarfina partnered with its L.A.-based neighbor Alfred Coffee to create three flavors of buzzy bears: Cold Brew, Bourbon Cold Brew and Iced Vanilla Latte, inspired by Alfred’s iconic beverage. Cold Brew Bears® are brewed with Alfred’s signature blend of rich, aromatic coffee with subtle fruit notes, while Bourbon Cold Brew Bears® add a splash of real bourbon for those who need a little something extra to get through their day. For latte lovers, Iced Vanilla Latte Bears have the delicious creamy flavor of espresso infused with vanilla bean and almond milk.
Alfred Coffee, the celeb-favorite coffee shop known for their iconic But First, Coffee® tagline, inspired the fresh packaging design of mini cold cups, coffee bags, and reusable tumblers. Each bear flavor is available in a 3.5oz mini cold brew cup, wrapped in an exclusive bear-patterned coffee sleeve and topped with an eco-friendly paper straw. For coffee addicts, the bears also come in a 12oz resealable coffee bag, the perfect way to keep your candy-and-caffeine stash on hand at all times.
And for those who like their cold brew (bears) on the go, the reusable But First, Coffee® tumbler is filled with Iced Vanilla Latte and Cold Brew Bears® and holds 12oz of your favorite beverage, so you can take the caffeine buzz on the go long after the bears are gone.
“We’re so excited to partner with our L.A. neighbor Alfred Coffee to create the world’s first-ever coffee-infused gummy bears,” said Rosie O’Neill, Sugarfina co-founder and co-CEO. “With this collaboration, we’re combining two of our favorite pick-me-ups – candy and caffeine – in a delicious and adorable gummy bear collection.”
“At Alfred, we always pride ourselves on constantly innovating and staying ahead of both design and beverage trends,” said Josh Zad, founder and CEO of LA-based Alfred Coffee. “So when the opportunity arose to collaborate with our hands-down favorite candy company to deliver everyday Alfred classics in a never-before-seen gummy form it was a no brainer. This is a match made in caffeine-obsessed heaven!”
Sugarfina and Alfred will sell the caffeinated Cold Brew Bears® in select retail locations across the country and at www.sugarfina.com and www.alfred.la. To celebrate the launch, Sugarfina will be giving 10 lucky winners the chance to win a “Coffee Bear Break” for 30, simply by being the first to arrive at a chosen boutique with a secret code, which will be revealed on Instagram Stories this week. Follow @sugarfina on Instagram for all the sweet details.
