BROOMFIELD, Colo., U.S. — SToK, creators of cold brew coffee, has brewed up a new way to hype up your life. Introducing the SToK Hype Experience, a personalized hype-music video that enlists Grammy Award-winning rapper and the King of Hype – Lil Jon – to get people pumped!
The coffee-nated SToK experience starts at stokyourself.com where you can check out Lil Jon’s exclusive hype-music video. And it’s about to get personal.
That’s right, this customizable experience allows you to insert your own name and activities – curating your own personal hype-music video, whether you’re going to work or to #werrrk.
“I’ve gotten people hyped my whole career,” said Lil Jon. “It’s cool to be partnering with a brand that wants to motivate and energize folks…especially in such an epic way!”
“At SToK, we never take ourselves too seriously,” said Lindsey Morgan, Director of Marketing for SToK.
“We craft cold brew coffee that’s not only deliciously smooth, but also inspires motivation to pump up the day. Lil Jon is the perfect partner for us to bring the hype!”
The campaign was created by Fallon, creative agency of record for SToK. Fallon partnered with PRETTYBIRD director fourclops and the digital storytelling crew at Particle3 to create the hyped up interactive music video experience.
Get SToK’d with the personalized hype-music video experience, available at stokyourself.com, and join the conversation using #stokyourself. SToK Cold Brew is available nationwide.
