MILAN – The Global Caffeinated Beverage Market is expected to reach a value of $310.5 billion by 2025, with 6.8% CAGR during the forecast period, according to the new report Global Caffeinated Beverage Market, published by KBV Research.
The North America market dominated the Global Caffeinated Beverage Market by Region in 2018, thereby, achieving a market value of $123,505.8 million by 2025, growing at a CAGR of 6.1 % during the forecast period. The Europe market is expected to witness a CAGR of 6.4% during (2019-2025). Additionally, The Asia Pacific market is expected to witness a CAGR of 8.3% during (2019-2025).
The Offline market captured the largest market share in the Global Caffeinated Beverage Market by Distribution Channel in 2018, and would continue to be a dominant market till 2025; thereby, rising at a CAGR of 6.4 % during the forecast period. The Online market is anticipated to witness a CAGR of 9.7% during (2019-2025).
The Carbonated soft drinks market contributed the highest share in revenue to the Global Caffeinated Beverage Market by Product in 2018, and would continue to be a dominant market till 2025; growing at a CAGR of 6.2 % during the forecast period.
The Energy drinks market is predicted to experience a CAGR of 6.5% during (2019-2025). Additionally, The RTD Tea and coffee market is estimated to experience highest CAGR of 8.3% during (2019-2025).
Recent Strategies Deployed in Caffeinated Beverage Market
Collaborations, Partnerships and Agreements:
Sep-2019: Keurig Dr Pepper signed a licensing and distribution agreement with McDonald’s USA for McCafe packaged coffee in US. Under this agreement, KDP will manufacture McCafé K-Cup pods in the U.S and it will be responsible for coffee sourcing, distribution, and marketing of McCafé brand in K-Cup pods and bagged and canned coffee formats in all classes of trade.
Apr-2019: Keurig Dr Pepper collaborated with Lance Collins, an entrepreneur of serial beverages. This collaboration is aimed at launching a new energy drink, Adrenaline Shoc, a 16-ounce can having 300 mg of caffeine and will be available in eight flavors.
Acquisition and Mergers:
Jan-2019: Coca Cola took over Chi Ltd., a fast-growing leader in beverages categories in Nigeria. The acquisition of Chi complements the existing portfolio of Coca Cola beverages and enables the company to expand its business in new categories and Africa.
Jan-2019: Coca Cola announced that it has acquired Costa Ltd. from Whitbread PLC. The acquisition enhanced the Coca Cola reach in coffee category; this acquisition covers the Costa bran. This Costa coffee helps Coca Cola in developing Ready-To-Drink products.
Dec-2018: PepsiCo acquired SodaStream International Ltd., a sparkling water maker. SodaStream offers customizable options, which empowers the customers to personalize their preferred beverages in an environmentally friendly way and helps PepsiCo in generating significant presence in the at-home marketplace.
Sep-2018: Keurig Dr Pepper signed an agreement to acquire CORE Nutrition LLC. This acquisition broadens the portfolio of KDP beverages. CORE’s portfolio comprised of CORE® Hydration, a premium, nutrient-enhanced bottled water and CORE® Organic, USDA-certified organic enhanced fruit hydration.
Feb-2016: Monster Beverage announced an agreement to acquire American Fruits & Flavors (“AFF”), a flavor supplier company. The acquisition brings primary flavor supplier in-house and helps in securing the Monster’s ownership of unique intellectual property that is created with AFF for the flagship ‘Monster Energy®’ energy drinks as well as several other key flavors in its beverage portfolio.
Product Launches and Product Expansions:
Sep-2019: Rockstar extended its Rockstar range with the launch of Rockstar XD Power soft drinks. These soft drinks contain 200 mg of caffeine per can with acids that helps in fuel protein synthesis and muscle recovery.
Jun-2019: Coca Cola and its company, Costa Coffee, launched Classic Latte, Black Americano, and Caramel Latte, Costa Coffee Ready-to-Drink (RTD), a new chilled, canned coffee brewed with Costa Coffee beans. This new range has proper coffee at its core.
Feb-2019: Nestle USA launched Nescafé® Coffee Protein Smoothie and Nescafé® Cold Whipped Latte for offering a high-quality coffee experience. Nescafe Coffee protein smoothie is a plant-based coffee that is made with 100% Colombian arabica coffee, almond butter, and oats. It includes 15g of protein per serving and available in two flavors such as mocha and banana.
Jan-2019: Coca Cola India, a subsidiary of Coca Cola released a new juice-based beverage. This beverage is Minute Maid Colour, the sparkling drink that is made with grape juice and developed for appealing the consumers.
Mar-2018: Red Bull unveiled organic soda line in US, which will be available in 8.4 oz. slim cans and in four varieties such as simply cola, ginger ale, bitter lemon, and tonic water. In this Soda line, Simply Cola, one of these four products contains 32 mg from organic coffee beans, and rest of the others is caffeinated free.
Feb-2018: PepsiCo introduced Bubly, a sparkling water beverage. This beverage offers great taste, unsweetened, and flavorful sparkling water in a playful, fun, and relevant manner. It is available in eight flavors; mango, cherry, lemon, lime, strawberry, grapefruit, apple, and orange.
Geographical Expansions:
Jan-2019: Nestle opened a new coffee factory for its Bonjoro brand, which it acquired in 2017 from Caravan Marketing Company. This factory has eight production lines and has the capacity of 14,000 tons. This factory has been opened in Egypt for the expansion of its geographic footprint and market share.
Aug-2018: Nestle expanded its reach to Dominician Republic by opening a dairy factory. This expansion is focused towards the development of ready-to-drink products and increasing its offerings in national markets.
