The survey consisted of twenty-seven questions including identifiers. Interviews were conducted between July 10th and July 25th, 2013.
The survey averaged 25 minutes in length and contains a margin of error of +/-3%.
Calling all Baristas: Le Méridien adds more than 100 coffee specialists
To meet the growing demands of coffee lovers worldwide, Le Méridien has launched a new Master Barista initiative that will by end of year introduce a dedicated coffee expert to every hotel globally.
Derived from the Italian word for ‘bartender,’ the Le Méridien Master Barista will boast a technical skillset required beyond making basic coffee drinks and undergo an intensive training program, designed by Le Méridien and its global coffee partner illy.
Le Méridien Master Baristas will lead coffee-related initiatives and standards at each hotel as well as serve as lead coffee cultural ambassador, maintaining knowledge of current coffee trends while raising the local community’s awareness of coffee.
According to the survey, two-fifths of travelers also prefer to get their coffee in the hotel lobby rather than make it in-room, making Le Méridien Hub® — a reinterpretation of the traditional lobby into a coffeehouse environment that stimulates dialogue and exchange — an even more integral gathering place for guests looking to caffeinate and converse.
“As a LM100 member and Master Barista, I am thrilled to further bring coffee culture to life for Le Méridien guests worldwide,” said Storm. “Coffee is an essential part of the cultural and travel landscape, and I believe that the team of Master Baristas at Le Méridien hotels around the world will enhance the awareness and appreciation of various international trends and flavors.”
