ROCKVILLE, MD, USA – As per the newly released report by Fact.MR, a market research and competitive intelligence provider, the global milk frother market is valued at US$ 363.9 million and is anticipated to expand at a CAGR of around 5.9% over the 2022-2032 assessment period. Growing demand for milk frothers is being witnessed with the café culture becoming popular among millennials and rising disposable income across regions.
Manufacturers of milk frothers are establishing strategic partnerships with local cafés and full-service restaurants to showcase their products and use them as a medium to advertise, rather than spending millions ad agencies.
Product price plays another prominent deciding factor in the milk frother market as the industry experiences extensive growth over the period. However, in this particular market, continuous research and investments are necessary, which creates difficulty for small-scale manufacturers to stand tall in this dynamic space.
Another factor driving market growth is the extensive use of milk frothers in cafeteria and full-service restaurants.
An increase in consumer demand for coffee products in the household as well commercial sectors, along with a rise in the food industry, are other factors expected to increase the market for milk frothers over the coming years.
Key Takeaways from Market Study
- By type/power source, automatic milk frothers are projected to provide an absolute $ opportunity worth US$ 266.1 million over the forecast period.
- Manual milk frothers are anticipated to account for 13.4% market share by 2032.
- By end use, household/residential utilization of milk frothers across geographies is anticipated to increase to US$ 173.8 million in market value by 2032.
- The commercial/HORECA sector is set to create an absolute $ opportunity worth US$ 225.1 million by 2032.
- North America is projected to capture around 31% of the global milk frother market share by 2032.
- Europe is expected to provide an absolute dollar opportunity worth US$ 88.1 million by 2032-end.
“Compatibility and high product performance with an optimal price blend will act as an imperative strategy to establish sizeable market share,” says a Fact.MR analyst.
Winning Strategy
Manufacturers of milk frothers should focus on untapped markets, or particularly countries where coffee shows tremendous growth prospects in the short term, and this can be achievable through strategic partnerships with OEMs and third-party distributors that currently operate in respective areas. Providing lucrative margins to partners will be crucial in the space.
Cost optimization will play a vital role to increase net profits. As such, milk frothermanufacturers are focusing on effective supply chain systems by establishing suitable ERM in their organizations.
These insights are based on a report on Milk Frother Market by Fact.MR.
