DEERFIELD, Ill., US – Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy, today announced the launch of Mobile Futures in Australia.
The initiative, already successfully launched in the U.S. and Brazil, aims to ignite the company’s consumer connections by collaborating with some of the brightest and most innovative minds in the mobile space startup entrepreneurs.
The program will pair five of Australia’s biggest and most loved brands Cadbury Dairy Milk, Marvellous Creations and Cadbury Favourites chocolate, Philadelphia cream cheese and belVita biscuits with five startups to accelerate and scale existing mobile innovations in just 90 days.
“The Mobile Futures program has been an extraordinary experience for us and we’re thrilled to expand to Australia as our third market,” said Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International.
“In Australia, around half of consumers’ online activity takes place on a mobile phone or tablet. This is driving us at Mondelez International to think differently about consumer engagement and path to purchase. Our goal is to become one of the top mobile marketers in the world, and the further expansion of Mobile Futures to Australia demonstrates our commitment to get there.”
Source: press release
