Drive-thru coffee franchise, Muzz Buzz has signed a master franchise agreement with a joint venture company in the UK to launch the brand there, franchise.net reports.
Under the conditions of the agreement the company will be responsible for establishing the Muzz Buzz brand in the UK and overseeing the operation of its drive-thru stores.
In addition, the UK joint venture company will develop support facilities for its stores and franchisees, including warehouses, distribution networks and manufacturing related processes.
Company chairman Warren Reynolds is excited by the prospect of introducing Muzz Buzz to the UK, a move that marks the beginning of the brand’s expansion into the northern hemisphere.
“The growth of our brand into the UK is an exciting opportunity for the Muzz Buzz brand to reach a new market that is ready for something innovative and entertaining. We’re going to revolutionize the UK drive thru coffee market.”
He added the decision to explore overseas opportunities stems from Muzz Buzz’s saturation of the local market.
“With 55 stores now operating in Australia and new stores due to open around Australia in the next few weeks, Muzz Buzz drive-thru coffee is reaching critical mass in some parts of the Australian market.
“We need to look overseas to maintain our phenomenal levels of growth and development of our brand to achieve our goal of making Muzz Buzz a global lifestyle franchise brand.”
It is expected Muzz Buzz will boost employment levels in the UK, with each store employing between 10 and 12 people, and the brand’s logistics supply chain is expected to provide almost twice as many jobs.
The drive-thru coffee franchise has set its sights on worldwide expansion, and plans to enter the European, North American and Asian markets, as well as continue to expand in New Zealand, where it currently has two franchises in operation and one under development
Read more: http://www.franchise.net.au/news/muzz-buzz-confirmed-to-enter-uk-market
