Businesses may be able to communicate about their purchases via a new Fairtrade Program Mark on product or they can choose corporate communication only.
More to come from Fairtrade
Fairtrade Sourcing Programs are part of Fairtrade International’s global three-year strategy “Unlocking the Power of the Many”, which seeks to dramatically increase Fairtrade’s impact for farmers and workers. New living wage benchmarks for workers, improved farmer access to finance, more farmer support programs and Fairtrade product launches in emerging markets Brazil and India are all in the works for 2014.
Source: FairTrade International
