GLOBAL NEWS – DKSH brings WMF’s automatic coffee machines to China

BEIJING, China – DKSH, the leading Market Expansion Services provider with a focus on Asia and WMF, one of the leading premium manufacturers for cutlery, cook, tableware and professional coffee machines, have signed an exclusive distribution agreement for WMF’s whole range of fully automatic coffee machines for China.
According to the exclusive agreement, DKSH’s Business Unit Technology will provide WMF with the complete range of Market Expansion Services including market analysis and research, marketing and sales, distribution and logistics as well as after-sales services in China. DKSH provides in-depth sales competence and has a proven track record in the hospitality equipment industry. Coupled with its reliable service network, DKSH is the partner of choice for WMF’s business expansion in China.
Asia and especially China is a key market for WMF to further strengthen its market position as a leading international manufacturer of fully automatic coffee machines. “The cooperation with DKSH is an important milestone of our long-term growth strategy”, commented Peter Feld, CEO, WMF. “We look forward to working together with our strong partner DKSH to accelerate our activities in the Chinese market and to benefit from the excellent growth prospects,” he added.
DKSH provides access to a broad range of customers in the hospitality industry in China, ranging from premium hotels and restaurants to various chain customers in the convenience store, bakery and coffee chain segments. WMF’s extensive range of professional, fully automatic coffee machines will add value to DKSH’s existing and new customers and help them to operate innovative and profitable coffee concepts.
Hanno Elbraechter, Head Business Unit Technology at DKSH, stated: “We highly appreciate that WMF took this important strategic decision to work with us in China. WMF’s products are a great addition to our comprehensive hospitality equipment solution portfolio and we are confident that this partnership will lead to sustainable, profitable growth of WMF’s business in China.”
”The team and myself are very excited about marketing, selling and servicing WMF’s automatic coffee machines. The strong reputation for quality of WMF’s products is a natural match with our motivated and well- trained specialists”, commented Daniel Meyer, Vice President Business Unit Technology, DKSH China.