WATERBURY, Vt. – Green Mountain Coffee Roasters, Inc., announced yesterday it has changed its company name to Keurig Green Mountain, Inc. (Keurig) effective immediately.
Shareholders approved the new name at the Company’s annual shareholder meeting held last week. The Company will retain its ticker symbol of “GMCR” on the NASDAQ stock exchange.
“Our new name better reflects who we are as a Company today and captures our aspirations for the future,” said Brian Kelley, Keurig Green Mountain’s President and CEO.
“The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage.”
The Company’s Canadian subsidiary, formerly GMCR Canada Holding, Inc., also becomes Keurig Canada Inc. effective immediately.
The Company’s consumer facing brands, including Keurig and Green Mountain Coffee among others, will not change and consumers will continue to be able to purchase the brands they know and love on shelf and online.
The new visual identity, like the new name, draws from elements of the Company’s former corporate visual identity and its Keurig brand identity. For more information about the process leading to Keurig Green Mountain’s new visual identity, please see the video on the Company’s newly branded website www.KeurigGreenMountain.com. About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative Keurig brewing technology, and socially responsible business practices.
The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects.
