MILAN – Mondelez International and DE Master Blenders may sell their French brands Grand Mere and L’Or as they prepare to merge their coffee businesses, media sources reported.
The two companies announced in May their intention to combine their respective coffee businesses to create the world’s leading pure-play coffee company, and the world’s number two player behind Nestlé.
The combined company, to be called Jacobs Douwe Egberts, will be based in the Netherlands.
Mondelez and DE Master Blenders have hired Lazard to advise on strategic options for the two French brands, according to sources familiar with the matter.
The options could include, but are not limited to, a sale, it was said.
It was not immediately clear how big the brands are or why they may be sold.
JAB, the investment arm of Germany’s billionaire Reimann family, and Mondelez declined to comment.
GLOBAL NEWS – Mondelez International, DE Master Blenders may sell their French brands Grand Mere and L’Or
