Ryanair today (1 Oct) extended its partnership with Lavazza, Italy’s favourite coffee, allowing customers on all Ryanair flights authentic coffee through a brand-new cup design.
Following a successful launch on Italian and UK flights earlier this year, Lavazza coffee is now available across the entire Ryanair network, as part of an extended inflight menu offering.
Developed by Retail in Motion, the innovative design centres on the filter lid which allows customers the opportunity to experience freshly brewed, real Lavazza coffee. The lid works by filtering the ground coffee as the customer drinks it, ensuring an authentic Italian coffee experience at 30,000 feet.
Ryanair’s Robin Kiely said:
“Following positive feedback from our customers, Ryanair is pleased to extend our partnership with Lavazza and we are now offering authentic Italian coffee on all Ryanair flights. Ryanair is the first airline in the world to use this innovative new lid, which filters ground Lavazza coffee, ensuring our customers can enjoy real Italian coffee on Europe’s favourite airline.”