Customers will be able to enjoy Starbucks Reserve Colombia El Peñol by the cup on the Clover Brewing System in the Parque de la 93 store or at home by purchasing whole bean packages by the half pound.
The Clover Brewing System is one of the most significant innovations in coffee brewing since the introduction of the espresso machine, and is only available in select Starbucks stores globally.
It allows customers to discover new layers and dimensions within a coffee’s familiar aroma, flavor, body and acidity, brewed fresh by the cup. Customers who visit the Parque de la 93 store will have the opportunity to try any of the five Colombia coffees available on the Clover.
On the second-level of the Parque de la 93 store during certain hours, customers will have the opportunity to immerse themselves in an interactive coffee bar experience and discover different types of brewing methods such as the manual, pour-over style Chemex Coffeemaker or the classic coffee press.
In this interactive environment customers will have the opportunity to spend more time with Starbucks baristas, explore Starbucks coffees, ask questions, and purchase their favorite brewing equipment and packaged coffee for home use.
Inspired by the Pre-Colombian gold era as well as Starbucks longstanding relationship with Colombian coffee farmers, the Parque de la 93 store contains several iconic features designed through a collaboration between Starbucks and local designers like interior designer Mariana Vieira, artist Luis Carlos Cifuentes, and industrial and furniture designer Ana Reza-Hadden.
Long-Term Commitment to Colombian Coffee Farmers
As the largest purchaser in the world of premium arabica coffee from Colombia, Starbucks is committed to the livelihoods of Colombian coffee farmers. In 2012, Starbucks opened a Farmer Support Center in Manizales, Colombia to deliver training and agronomy support to Colombian coffee farmers.
Last summer, Starbucks announced a public-private partnership with the U.S. Agency for International Development (USAID) that is investing $3 million to increase Colombian coffee yields and to enhance economic opportunities for Colombian farmers.
The public-private partnership will enable the Manizales Farmer Support Center to positively impact 25,000 coffee farmers throughout the country.
In addition to its work with USAID, Starbucks is also working with the Grameen Foundation and Coocafisa Cooperative de Salgar to promote adoption of better agronomy practices among smallholder coffee producers in Antioquia, Colombia using tablets and mobile technology.
Investing in Youth Leadership in Bogota Public Schools
In addition to supporting coffee farmer livelihoods, Starbucks is also committed to helping communities thrive where it operates. Recognizing the critical role that youth leaders play in positively transforming communities, Starbucks, Alsea and Nutresa announced a financial donation to support a non-profit Youth Leadership Training Program that is helping 350 underserved Bogota public high school students to improve their leadership skills and become role models in their communities.
As part of the initiative, networks of young people will be empowered to assess the issues in their community and create projects to address these issues. In addition to the financial investment, the three companies will also provide volunteers to coach and mentor students as they implement their projects in the community.
Doris Stella Vergara, director of the Colegio Técnico Comercial Manuela Beltrán, in Bogota, one of the first beneficiaries of the program said, “We are extremely pleased with this investment and the recognition of the hard work we do bringing new opportunities to our students.
This initiative will help us improve their capacity to get a job and to generate alternatives though entrepreneurship.
With this support, our hope is to help our students live a satisfying life with greater clarity on their personal, academic and professional goals.” Source: Starbucks Coffee Company
