PATROCÍNIO, Brazil – Specialty coffee consumption has been growing rapidly and has more and more buyers in the global markets. According to a survey by Brainy Insights, the value of specialty coffee sector is expected to reach US$ 152.69 billion by 2030, representing a growth rate of 12.32% over the forecast period.
This growth opens up a range of new opportunities for the segment, with coffee growers being able to increase their incomes and obtain new flavors, as well as good results with quality coffee, which are increasingly appreciated by consumers.
“Knowing the increase in consumption of specialty coffee and the new opportunities this trend brings to producers, we created a project for small and medium-sized coffee growers who don’t yet work with specialty grains. In Essências (the name of the initiative), we advise participants on post-harvest processes, helping them with all the phases and protocols that demonstrate quality, in a personalized way, respecting the individualities of each crop,” said Sandra Moraes, Specialty Coffee Manager at the Cerrado Coffee Growers’ Cooperative (Expocacer).
According to the research, the North American specialty coffee market, for example, is expected to grow by 20% per year until 2030. This would make it the fastest growing market in the world.
“We recently opened a logistics hub in the United States, which is our biggest coffee buyer, and the vast majority of the beans we are sending there are specialty. At first, our plan is to deliver one container per week, each with around 320 bags of 60Kg of coffee. This project aims to boost the economy and the consumption of specialty coffees, which is growing more and more,” said Simão Pedro de Lima, Expocacer’s Executive President.
The Hub is expected to increase sales in the North American market by 10% to 15% in the first year alone. Global consumption of Brazilian specialty coffee has grown consistently at an annual rate of 12% in recent years, according to the Brazilian Agricultural Research Corporation (Embrapa).
There have been many changes in the global specialty coffee sector over the last decade. In line with this, the consumer behavior has also changed. Today’s buyers are taking health and sustainability more into account when purchasing coffee products with a high level of quality. In addition, people want to know more about the origin of the drink and the different flavors and aromas they can experience.
“Consumers want to know the producer, where the coffee comes from, if it’s made sustainably, and Expocacer’s members do that very well. The Hub is also coming to help us in this process of coffee traceability,” said the Executive President.
About Expocacer
Created in 1993 and located in Patrocínio/MG, the Cerrado Coffee Growers’ Cooperative (Expocacer) promotes the quality of its coffees and the work of its members in Brazil and around the world, through relevant socio-environmental initiatives and by stimulating the economy of the entire region.
The co-operative’s infrastructure includes two warehouses with capacity for over 1 million bags. It currently serves 680 producers and exports to more than 30 countries on five continents.
