OAKVILLE, ON – APCO Insight, a global opinion research consultancy, revealed its list of the “100 Most Loved Companies” in the world, on which Tim Hortons ranked second of all global quick service restaurants included.
“We’re thrilled to be recognized as one of the world’s most loved companies,” said Bill Moir, Chief Brand and Marketing Officer, Tim Hortons. “We are especially proud to have been ranked second most loved quick service restaurant in the world and we have our loyal guests to thank for this honour.”
APCO Insight’s list is the result of a global survey of 70,000 individuals and their attitudes towards 600 of the world’s largest corporate brands in 15 key global markets. The survey uses the Emotional Linking model to identify emotions critical to effective brand communication and ranks companies according to consumers’ emotional attachment to the brands.
To view the complete list, visit: http://www.apcoinsight.com/methodologies/tools/el-top-100-companies.aspx
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada.
Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.
As of June 30th, 2013, Tim Hortons had 4,304 system-wide restaurants, including 3,468 in Canada, 807 in the United States and 29 in the Gulf Cooperation Council.
