MILAN – Goglio confirms the traditional meeting with their customers during HOST in Milan, October 20-24, where in Hall 14 Stand C22/D21 they will show some important novelties.
Besides the announced innovations concerning capsules, HOST will be the opportunity for Goglio to introduce Goglio ESPRESS to the public. This new service consists in a new online sales portal dedicated to small coffee roasters.
The well-known Goglio quality today will be available also for short-run productions, personalized flexible packaging in reels or preformed bags, in addition to the anonymous bags.
Goglio ESPRESS is addressed to a defined target with small personalized quantities and shorter delivery times in comparison with roto or flexo supplies.
This is possible thanks to digital printing technology, available in Goglio since 2016, that can sensibly cut production scraps and reduce gap time between the artwork preparation and production itself.
Small coffee roasters will have the chance to use personalized quality packaging, as an alternative to neutral bags with labels. From now on their packs will express personality, communicate their identity, widening their marketing opportunities ate the same time.
The immediacy of the artworks transfer to the printer allows frequent, even real-time changes. Each pack can be potentially different from the other in details: text language, design, colors, messages, information, graphic elements or unique anti-counterfeiting codes.
This feature opens new market opportunities, the product can differentiate and change according to business, consumers, seasonal products, geographical distribution or specific events or holidays (Christmas, concerts, sports events).
Goglio ESPRESS welcomes all visitors at Goglio space in Hall 14, Stand C22|D21 to better describe their new online service.
