GOLF – Nespresso Official Coffee of the 40th Ryder Cup

GLENEAGLES, Scotland – As the Official Coffee Supplier for the 2014 Ryder Cup, Nespresso has offered golf fans at Gleneagles, Scotland, the opportunity to sample Grand Cru coffees at the bespoke Coffee Bar boutique and various outlets through the course from September 26-28. The battle over the most prestigious trophy in golfing history has again come to a close, with the 16 ½ to 11 ½ win by the European Team over USA.
Visitors to the Nespresso Coffee Bar not only enjoyed Grand Cru coffees, they also had a unique opportunity to engage with the Tournament through social media: as Team Europe will battle Team USA, the Nespresso Social Wall – a uniquely built viewing screen in the Coffee Bar – displayed all of the social media conversations about the Tournament in real time for a fully immersive experience. Guests were also invited to join in the conversation at #NespressoRyderCup.
José Maria Olazábal, the 2012 Ryder Cup winning captain and Nespresso Golf Ambassador, has been working with Nespresso ahead of the Tournament to bring the excitement of this prestigious partnership to our Club Members. Two lucky Members won the opportunity to join Nespresso at the event in Scotland through their participation in the recent “Perfect Shot” Instagram competition where participants were asked to produce the most innovation and creative “perfect shot” in an attempt to outshine José Maria Olazábal’s.
For Jean Marc Duvoisin, CEO Nestlé Nespresso, prestigious golf competition and Nespresso are a natural fit. “Be it the film festival at Cannes, the Bocuse d’Or culinary championship or the America’s Cup in sailing, we make it a point to support events that capture the essence of their discipline, where passion and expertise are the keys to success – just as they are at Nespresso. The Ryder Cup is by far one of the most formidable challenges in the world of golf. By supporting it we are also giving our Club Members and Nespresso lovers around the world new, multifaceted opportunities to experience the brand.”