MILAN – Greek coffeehouse chain Mikel Coffee will enter the Indian market through a partnership with Greko India. Greko India will act as the exclusive master franchise partner for Mikel Coffee in India. The first store will open in Delhi-NCR.
Started in 2008 in the Greek city of Larissa by its Founder and CEO, Eleftherios Kyriakakis, Mikel Coffee has created a strong wave in five continents, across 19 countries with 375 stores in its network. This expansion in India will be Mikel Coffee’s first footprint in South Asia.
Gaurav Wadhera, Founder and CEO of Greko India, said, “We are extremely thrilled to announce that one of the world’s most loved coffee chains, Mikel Coffee, is coming to India. Despite being a tea-loving country, India’s coffee market has been growing exponentially. As per industry estimates it is expected to touch $1.2 billion growing at a CAGR of 9.8%. Since 2008, Mikel Coffee has made a strong reputation worldwide by setting new benchmarks for cafe culture. We are committed towards unlocking exceptional value for Mikel Coffee in India.”
Eleftherios Kyriakakis, said, “We are excited to be finally in one of the fastest growing economies in the world. Our presence in India offers us immense possibilities as the coffee market is expanding fast. The Indian market has evolved over the last few years with a growing appreciation and taste for an artisanal brewing experience. Our partnership with Greko India in bringing Mikel Coffee is a testament to our commitment to offering the finest in rich Greek heritage to Indian consumers.”
After launching the first outlet in Delhi NCR with the concept of a cafe-restaurant, Mikel India has an aggressive expansion plan. The brand is keen on making inroads in key markets like Delhi, Mumbai, Hyderabad, Kolkata, Pune, Chennai, and Bengaluru in the coming years. Each outlet will offer coffee aficionados Mikel Coffee’s aesthetics and warm, welcoming ambiance.
