WILLIAMS, AZ, USA – Trust Relations, the fast-growing, strategic communications and integrated marketing agency, announced that it has partnered with Gregorys Coffee, a family-run specialty coffee company with 38 retail stores across the Mid-Atlantic, to launch a strategic communications campaign.
Gregorys Coffee enlisted Trust Relations to revamp the company’s messaging and marketing materials, as well as execute on several brand activations as part of a targeted regional media outreach campaign to announce new brand offerings. The agency, which has a strong foothold in the New York media market, will also deploy a thought leadership campaign for Gregorys Coffee and its Founder, Gregory Zamfotis.
“As our team and brick and mortar locations have expanded, we also have a lot of exciting plans in store for the remainder of the year,” said Gregorys Coffee Founder and CEO, Gregory Zamfotis. “I feel confident that April and the Trust Relations team can help us make the biggest splash and bring to life some of the creative ideas they shared.”
Gregory grew up in the NYC food industry thanks in part to his immigrant, serial entrepreneur father who owned several casual, counter-service food establishments. His childhood was spent alongside his father operating the family businesses—and although he took a detour from the food sector to pursue an undergraduate business degree and enlist in law school—Gregory found himself drawn back to his entrepreneurial roots and passions for coffee and healthy food.
With the help and guidance of his father, Gregory set out to create a specialty coffee shop that would provide amazing coffee and baked goods without sacrificing the guest’s precious time. Gregorys matches New York’s hustle-and-bustle culture––without compromising quality. All limited-edition coffees served at Gregorys Coffee are ethically sourced from small-operation coffee growers around the world, while the in-house baked goods are made from scratch by Gregorys. They also have an expansive vegan + plant-based offering that is second to none in the coffee industry.
“We’re so excited to be working with Gregory and his rockstar marketing team on deploying some creative brand activations for Gregorys Coffee,” said Trust Relations President and Founder, April White. “The brand has witnessed more consumers seeking healthier food and beverage options without compromising taste, quality, or experience. We look forward to announcing Gregorys Coffee’s new products and developments in the months ahead and are honored to work with such a well-respected brand in the F&B industry.”
