ECULLY, France – Groupe SEB reported last week its Nine-month Sales and Financial Data. The French-based company – a world reference in small domestic and professional equipment – reported revenue €5,725m, up 5.6% LFL (+3.5% on a reported basis), for the first nine months of the year. This difference is due to a currency effect of -3.0% and a positive scope effect of 0.9% (related to the acquisitions of La San Marco, Pacojet, Forge Adour and Sofilac).
The Group’s sales showed a good level of organic growth of +4.0%(+3.4% on a reported basis) in the third quarter. They benefited from the acceleration in Consumer growth, which was dampened by the high comparison base in Professional.
Despite the still uncertain geopolitical and macroeconomic environment, the Small Domestic Equipment market continued to trend positively overall, driven by product innovation. Certain product categories, such as versatile vacuum cleaners, oil-less fryers and full auto coffee machines, were particularly dynamic and have significantly contributed to the market’s good performance.
Sales in the Consumer business stood at €4,999m, up 6.6% LFL (+3.4% on a reported basis), for the first nine months of the year. This positive trend accelerated in the third quarter with organic sales growth of 8.1% (after +5.9% in the first half of the year).
Europe and North America, which account for almost two-thirds of the Group’s Consumer sales, were behind this momentum, with revenue up sharply by around 13% LFL.
This growth was fueled by the rollout of innovations in the categories that drive the market. In China, Supor continued to gain market shares in its key categories and all distribution channels, despite a still muted consumer environment.
The Professional business of Groupe Seb generated revenue of €726m, down 1.6% on an organic basis, for the first nine months of the year
On a reported basis, sales growth was 4.1% due to a scope effect related to the acquisitions of La San Marco and Pacojet in 2023 and Sofilac in 2024.
This business encompasses Professional Coffee, which accounts for more than 90% of sales (including the WMF, Schaerer, Wilbur Curtis and La San Marco brands), hotel equipment, Krampouz, Zummo and Pacojet.
Sales in the third quarter were lower than last year (-22.2% LFL), reflecting an exceptional base effect, with a +43% organic growth in third-quarter 2023 when delivery volumes for large deals were simultaneously high in both China and the United States.
By nature, these large deals, which are drivers of the expansion of the Professional Coffee market, generate some volatility in the business. In 2024, for the Group, the rollout and deliveries of these deals were more concentrated in the first half than initially anticipated. The base effect linked to large deals will still be present in the fourth quarter.
Growth in core business (excluding large deals) remained positive, above 5% over the quarter.
It should also be noted that the first consolidation of Sofilac into the Group’s accounts took place in the third quarter.
